|Are You Thinking Like A Retailer?|
Tool 1 - Sales/Work Force
Well I guess you know that I had that covered. I was the sales force, the inventory clerk and the COO and CFO of my Mary Kay Business. I was also the scheduler, laundress, cook and everything else for my family, until I learned how to be my family's Chief Delegator.
Tool 2 - Inventory
As it happened I did get inventory. After all as per one of Mary Kay's True-isms - "You Can't Sell From an Empty Wagon". I have also heard it said that JC Penney did not run to Sears (or Macy's) to buy dresses when a customer needed one so... in my mind having inventory was part of the process.
Tool 3 - Marketing
|You Have the Right Tools!|
Well, Mary Kay had that covered. The greatest marketing tool was the quarterly catalog. This was good for demonstrations as well as for mailers and out and about chatting (Mary Kay culture called this Warm Chatter. Party Plan Diva's calls this Gardening). Another important marketing tool was the consultant business card. This plus the catalog and you were legit.
Tool 4 - The Website
Mary Kay provides (for consultants) a replicated website or what I called The Store Front. This was great because now I could take orders 24/7. Not only that but the company provided an option for customers to sign up for an email newsletter which went out twice a month.
Tool 5 - Confidence and Enthusiasm
Well, that one was learned. I had confidence aplenty, but the truth is, when you start something new, you are intimidated a little (or a lot). So in Mary Kay fashion Fake it 'til You Make It, became my mantra. And that's what I did. My enthusiasm though was genuine, born from my confidence in the product. Another Mary Kay True-ism here was Enthusiasm is the greatest tool. "After all the last four letters are IASM (I Am Sold Myself)".
Thinking Like a Retailer, a concept learned at Mary Kay netted some valueable lessons along the way.
1) A Smile - and a Kind word Invites people in, though they don't know it yet.
2) Delegate - all the jobs which do not bring you closer (in your business, though it can be and often is transferred to other spheres of life) to where you want to be.
3) Use - and Embrace Whatever tools you have available to you.
4) Learn - As much as you can about the business you are in.
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