Build Your Character to Build Your Business

 By definition,  character means (among other things):

• moral or ethical quality: a man of fine, honorable character.
• qualities of honesty, courage, or the like; integrity: It takes character to face up to a bully.
• reputation: a stain on one's character
• good repute.
• an account of the qualities or peculiarities of a person or thing.

We all have character...Right? Well we do. But,  I am talking about an acronym of how to develop and get the most out of your business. 

• C - Creative - You must develop this charateristic because on amy given day at amy

  

  given time, your approach will be different. Don't get me wrong...We all have formulas for booking, selliing and recruiting, but not every customer or potential business associate will respond the same way to the same speech.
• H - Helpful - You must always be hellpful to your customers and prospective business associates; answering their questions and dealing with their concerns.
• A - Admirable - You must have this quality. If people admire you,  they will want what you have to offer, be it your product, service, or business opportunity.
• R -Rrelevance - Basically WIIFM - the "what's in it for me?" , that you  customer will want to know. How can your product, service, or business opportunity translate to something positive for your customer?
• A - Aventurous - Get out there and do something! You must be intrepid; go out and network, meet your new client or business associate.
• C - Commen Sense - A little of this will go a long way in establishing a thriving, growing business which will renew itself with new customers, business associates and cash flow.
• T - Tenacious/Thoughtful - You must be both of these. Never give up and always anticipate the changing needs of your custemer or prospective business associate.
• E - Earnest/Enthusiastic - You must be both of these. Who would want a product, sevice, or business opportunity  you did not believe in ?
• R - Reliable - You must do what you say you are going to do. "Under promise and Over deliver"~ Mary Kay Ash

So, I ask you,  Don't you see the value of building your CHARACTER to build your business? Or do you want to be the one that is referred to by "They paved paradise, And put up a parking lot"?

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