Christmas In July

Christmas in July is a 

Great Tool to 

Generate Sales!

Wow. It's the first week of June already. Summer has officially started with the coming and going of Memorial Day. The kids are coming out of school and parents are making plans. What kinds of plans are you making for your business to keep it going? I know. Let's start a New Sales promotion

Christmas in July!

What!? Christmas is in December right?. Yes. I know this. But let's face it. With the advent of summer, it may be harder and harder to get bookings on your calendar. But that doesn't mean that you have to be without revenue. Why not offer your customers (old, new and potential) quick sales. We all remember the song - The Twelve Days of Christmas right? So let's use that idea and build sales for a Special 12 day period in July. 

Here's How

Choose Your Dates - That's right. Choose when you want to have your sale. I would suggest you start on a Thursday and End on a Monday. Avoid the July 4th holiday for obvious reasons and I would suggest a pre-sale teaser on the weekend before you start.  It's Okay if you end your sale at the end of July. It only gets you closer to the busiest shopping season for direct sales - Fall/Winter.

Consider  Your Products - In Mary Kay many consultants carry inventory. Choose the products you would like to highlight to sell at a special "this sale only" price. You will be able to rotate your inventory as well as introduce customers to products that they are not familiar with.  

Creating Fliers and Conquering Your Social Media

Is a GREAT use of Your Computer Time. 

Use this Resource Wisely!

Create a Flier - This is a "must learn" skill. You really could create a "calendar-like" grid and place your intended product for sale on it's appointed day. You could use this flier as a catalog inclusion at your "on the books" selling appointments and you can use them as mailers for those customers you know would like to be "in the know" about what specials you have coming up.

 Conquer your Social Media - I am talking FaceBook, InstaGram, Twitter. (And let's not forget about plain old fashioned Email.) Use this for "Flash Sales", Special Notices, Quick Buy Prizes etc. Remember, a picture says a thousand words. 

Call Everyone - You know the old saying, "Tell a friend, Tell a woman, Telephone"! Your telephone (cell phone) is your friend. Use it. Let your customer list know that you are having a special Christmas in July sale. Make sure they know the dates and remind them that they Will be reserving further communication from you by way of social media, snail mail and phone. They won't know unless you tell them. 

Christmas in July has been a staple for many Party Plan Businesses. It can be very helpful for the Mary Kay Consultant if she considers this sales technique. Once this is in the consultants repertoire, she can pull this rabbit out of her sales hat every July. All she has to do is adjust the dates and the products she wishes to highlight for sales.


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